Distribution. Products. Long-Term Thinking.
Lab2094 is my home base for work across go-to-market strategy, product positioning, writing, podcasting, Web3 research, founder coaching, and ongoing experiments that sometimes lead to systems that compound for the decades ahead.
Ideas start here. The ones that work ship into the world.
Why Lab2094?
Most founders are forced into short-term mode: shipping fast, adding features, chasing traction through additions or artificial incentives. Most want growth without focus.Lab2094 exists to create a counterbalance. Counterbalance for me, and founders I work with.This is a space for:
— Founders who want clarity before blind attempts to scale
— Products that need strong positioning before expensive growth hacks
— Distribution that compounds instead of burns out
— Thinking in years, not launch cycles2094 is a reminder to zoom out — and still act.Because a larger perspective is a critical part of everything I do: from GTM, partnerships, to coaching work, writing about lessons learned, video interviews, GTM cohorts, communities, Web3 research, and personal reinvention.
How I think about growth
I believe growth works best when three things align:— Clear positioning (who it’s for, and why it matters)
— Founder-led narrative (credibility beats campaigns)
— Simple distribution systems that can scale over timeMost problems I see are clarity problems, even before execution starts.
We could call them cookie-jar problems too.
Working together
I work with 2-3 clients at a time on:Go-to-market & Growth ($8-12k for 90-day engagement)
Strategy, positioning, and execution to get from launch to first revenue.Partnership Development ($5k/month retainer)
Building and scaling strategic partnerships and channel sales.
Building repeatable system.Product Positioning & Launch Plans ($3-5k one-time)
Clarifying who it's for, why it matters, and how to reach them.
And how to price it.Recent results:
- 2.5x revenue growth at Turris (HW/SW) during pandemic/chip shortage
- 3x partner value at Fibery in 10 months
- Built and scaled teams from 0 to 600 people at Merck
- First 10 partners for Distributed Press tech stack.I'm usually a good fit for:
- Early-stage SaaS or Web3 startups (Series A-B)
- Founders who need honest feedback and practical direction
- Teams ready to execute, not just talk about strategyWhat this is not:
- Not growth hack tactics or airdrop schemes
- Not generic marketing advice
- Not performative consultingIf you're building something real and struggling with distribution, let's talk."Serious work, done simply."
BuildBetter Newsletter
Knowledge is useless unless it is shared.
BuildBetter is where I document the playbooks, systems, and "small things" I try every year.
It is a community for genuine builders who care about distribution craft over hype.
BuildBetter Podcast
Formerly known as Web3Magic, this channel has evolved into a broader exploration of building. With 16k+ YouTube subscribers, I interview the under-hyped founders who are quietly building the future of technology.
The Lab2094 ManifestoWe build for the decades ahead, not the fleeting trends of today.
Lab2094 is governed by five foundational facts about business, growth, and living a compounded life.1. The Long Game Seeds the Best WorkTrue value does not happen overnight. By setting our sights on the year 2094, we free ourselves from short-termism. We design systems, habits, and products that compound over a lifetime. Time is the ultimate filter for quality.2. Distribution is Day One, Not Day 100 Great products die in silence. Growth strategy cannot be an afterthought applied once the building is done. Distribution, positioning, and market intent must be the very first thoughts in any new venture.3. Real Connections > Algorithms In an era of automated noise, a single genuine relationship carries more weight than a thousand tweets or a massive email list. The foundation of true business leverage is personal connection, empathy, and community.4. Constant Reinvention is the Ultimate StrategyContinuously improving oneself is the most tangible demonstration of long-term thinking. Personal reinvention isn't a crisis; it is a feature of a well-lived life. The business can only grow as much as the founder does.5. Ruthless Focus, Absolute HumilityWe are perpetual students of business and life. To survive the psychological hurdles of building, founders must remain humble enough to learn, smart enough to adapt, and ruthlessly strict with where they place their time and focus.
